Our Goals

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  • Transforming lives


Our Goals

Our Goals

The Mastercard Foundation Fund for Rural Prosperity will enable 1,000,000 poor people in rural Africa to have access to appropriate savings, credit and insurance products and services.

The Mastercard Foundation Fund for Rural Prosperity aims to help people move out of poverty by improving access to financial products and services that:

  • increase their incomes (for example, with agricultural input loans that improve crop yields);
  • improve their resilience (for example, through access to insurance or savings); and
  • lift their communities (for example, by creating jobs and stimulating the growth of stable, rural finance markets).

Achieving Impact

The Fund hopes to have a positive impact on financial service providers, customers and the overall financial services environment in the following ways:

Financial Providers and Their Customers

  • Funding the development and scaling up of innovative rural agriculture finance models enables financial service providers and agribusinesses to explore new business opportunities;
  • Encouraging new entrants in the financial ecosystem, in particular agribusinesses, to create links between rural customers and financial service providers; and
  • Developing a deeper understanding of customer needs and wants can lead to quality financial services and products aligned with client demand. This can lead to better uptake and usage.

Financial Services Environment

  • Achieving higher rates of financial inclusion on the continent driven by the private sector;
  • Coordinating learning and sharing across organizations in the sector to create a commercially sustainable market for rural and agricultural finance; and
  • Funding technical assistance delivered by local service providers to financial organizations - to enable them acquire the expertise to design appropriate rural and agricultural finance models, so as to lead to stronger market systems in the longer term.