Easy Solar is making solar related products accessible and affordable to remote and low-income households and micro-enterprises through a tiered PAYGO (Pay As You Go) financing solution, backed by credit scoring and based on customer data to make its products accessible to rural customers.
On the first day, the team visited the Easy Solar head office in Freetown to get an overview on the project, its achievements to date and to identify any quick wins made. Key to note is that the company is serving around 30,000 customers in Sierra Leone to date. It has 16 shops around the country and over 120 agents who help sell the products. The agents are sourced from the communities making it easy for them to sell to customers and maintain relationships with them. Products range from basic lanterns to solar home systems complete with radios, television sets and phone charging ports.
On the second day of the visit, the Fund team visited agents and customers in Waterloo and Port Loko districts, which are located in the Western area of Sierra Leone. Here, customers expressed satisfaction with Easy Solar’s products, and mentioned the benefits of using these over competitor products and alternatives such as kerosene. The customers were also interested in using more products - even asking for some that are not in the company’s current product range.
Grace Njoroge, Project Manager, Mastercard Foundation Fund for Rural Prosperity.