Pula is an insurance and technology company with a radically different approach: Pula targets people who have never bought insurance before, starting with smallholder farmers. The company develops, and distributes insurance products and tailored agronomy advice that protects these farmers from risk and grows their incomes.
Pula is bundling agricultural inputs with insurance and agronomic advisory services to cover the risk to smallholder farmers, while also increasing their ability to improve yields. The product uses remote sensing technology and utilises an adaptive learning process to better serve farmers.
This project is innovative in four aspects: