Pula is an insurance and technology company with a radically different approach: Pula targets people who have never bought insurance before, starting with smallholder farmers. The company develops, and distributes insurance products and tailored agronomy advice that protects these farmers from risk and grows their incomes.
Pula’s approach of bundling agricultural inputs with insurance and agronomic advisory is a potentially commercially viable product to cover the risks of smallholder farmers, while also increasing their ability to improve their yields. This project plans to massively scale up this approach to 591,000 smallholder farmers across Zambia and Malawi by 2021, 705,000 by 2023.
The approach is built on three key innovations:
This project is innovative in four aspects: