Kifiya is a payment services provider and enabler of digital financial services in Ethiopia. Kifiya aims to make financial and non-financial transactions simple, affordable, and accessible, through a sustainable business model.
The project aims is to build a digital payment ecosystem by supporting agricultural actors along the value chain to switch from risky and expensive cash handling processes to digital payments. This will be supported by financial literacy training for smallholders.
This project is innovative in the context of Ethiopia, given that access to finance for smallholder farmers in the country remains low and the Ethiopian financial market remains challenging. The use of large buyers as a push for the creation of digital financial services infrastructure in rural areas and the use of the existing network of multi-purpose cooperatives to reduce the costs of creating that infrastructure are also innovative.