Opening up e-commerce channels to the underserved.
Since 2012, Copia Global Inc. has implemented its model in Kenya through its subsidiary, Copia Global Ltd. Copia has developed an innovative model to provide an Amazon-like service to the underserved rural BoP market with a unique e-catalog order and delivery system. Its business model is implemented through agents (rural shopkeepers) who serve as ordering and pick-up points.
The way e-commerce is designed today does not enable participation from the Base of the Pyramid (BoP). Purchasing power is low, the rural BoP has no means to make online payments and there is no delivery infrastructure in place. Copia’s objective is to unlock the Kenyan underserved rural market by replacing inefficient and expensive distribution and sales with an Amazon-like e-commerce and delivery system that takes advantage of recent innovations in mobile technologies.
Key Areas of Scale
FRP support will be used for CAPEX Expenditures, Developing Software, Marketing & Education, Supply Chain, Agent Rollout and Staffing.