APA Insurance: Providing insurance services to rural Kenyan farmers
APA Insurance Limited is an insurance provider in Kenya and Uganda. It underwrites general insurance risks such as fire, marine, aviation, personal accident, motor, liability, agriculture, property and micro-insurance, as well as providing different forms of health insurance (individual, family and corporate).
APA Insurance won a Government of Kenya tender to design and deliver large scale insurance to rural farmers in arid and semi-arid areas of the country. The insurance was based on research by the International Livestock Research Institute (ILRI) and used satellite imaging processes to inform algorithms to assess loss and make payouts. APA has been delivering this insurance since 2014 with over 5,000 farmers covered with crop and animal insurance to date. APA has been re-insured by Swiss Re, and has been joined by 6 additional co-insurers (other Kenyan insurance companies) since the project started.
The existing solution is based on satellite imaging and cattle count. The improved model builds on that by adding bundled products built around the supply chain of inputs and markets to deal with price sensitivity. APA will be selling down agricultural products as well as traditional insurance such as asset and life insurance. Its strategy will be bundle the product through association with credit products and supply credit methods such as seed and fertilizer in-put providers.