APA Insurance: Providing insurance services to rural Kenyan farmers
APA Insurance is an insurance provider in Kenya and Uganda. It underwrites general insurance risks such as fire, marine, aviation, personal accident, motor, liability, agriculture, property and micro-insurance, as well as providing different forms of health insurance (individual, family and corporate).
APA Insurance is implementing its MICRO-SURE project with products such as Index Based Livestock Insurance, Crop Insurance, Hospital Cash and Personal Accident. The products target smallholder farmers and pastoralists.
Key Areas of Scale
The existing solution is based on satellite imaging and cattle count. The improved model builds on that by adding bundled products built around the supply chain of inputs and markets to deal with price sensitivity. APA will be selling down agricultural products as well as traditional insurance such as asset and life insurance. Its strategy will be bundle the product through association with credit products and supply credit methods such as seed and fertilizer in-put providers.