• 2017 Competition

    A new Competition is being planned to launch later this year. Details will be announced here.

  • Finserve Africa

    Delivering Financial Inclusion through a telco-banking convergence platform.

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  • Olam International

    Scaling financial access through managing the supply chain.

    Read More


Businesses can apply for financial support to develop and test new models for financial services designed to improve the lives of rural poor people in Africa.



Once existing ideas have been proven, businesses can apply for financial support to scale financial products, services or processes in order to benefit more people currently living in poverty in rural Africa.


  • What is The Fund?

    The MasterCard Foundation Fund for Rural Prosperity is a US$50 million challenge fund to extend financial services to people living in poverty. Read More
  • Why The Fund?

    Sub-Saharan Africa is growing rapidly but the pattern of growth has increased inequality and not led to substantial poverty reduction. Read More
  • How will The Fund help?

    The Fund will ensure 1,000,000 people in rural Africa have access to appropriate savings, credit and insurance services. Read More
  • Past Competition Winners

    The Fund selected 14 business projects to support from the 2015 Innovation and Scaling Competitions.

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The majority of rural households in Sub-Saharan Africa remain financially excluded. Over 70 percent of these families derive a large portion of their income from agricultural activities. Many financial service providers lack the knowledge and capacity to develop appropriate products and services that would enable the rural poor and smallholder farmers to become financially included.

What's happening

  • Emerging Trends in Digital Delivery of Agri-finance

    With 277 million registered mobile money accounts in Sub-Saharan Africa, a base level of digital finance penetration is often taken for granted and bidders are getting more  imaginative about how to build new structures on these digital foundations

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  • Mobile Money Shifting Gears For Smallholder Finance In Africa

    The adoption of mobile financing options have far reaching benefits

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  • [BLOG] FinTech Providers Leveraging Digital and Mobile To Reach Customers

    The Rural and Agricultural Finance Learning Lab of The MasterCard Foundation has analysed the Fund’s 2015 Scaling Competition and has some great insights.

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  • [BLOG] Betting on Innovation and Scale to Transform Lives.

    Ann Miles from The MasterCard Foundation discusses how innovative business ideas in this year’s competitions are expected to benefit more than eight million people across the continent.

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